applike group exists to solve a fundamental challenge in the mobile app economy: helping app publishers scale, monetize, and grow in an increasingly complex and competitive market. Every day, billions of mobile users engage with apps, yet publishers struggle with fragmented tools, ineffective monetization, and inefficient user acquisition. applike group solves this by building independent companies that cover the full value chain of the mobile app ecosystem - each venture tackles a specific pain point with laser focus, from rewarded advertising and mobile gaming to marketing automation and analytics.
Through their four portfolio companies - adjoe, justDice, Sunday, and justtrack - applike group serves over 600 million mobile users globally. adjoe delivers AI-powered rewarded advertising that generates higher revenues than traditional formats. justDice leads rewarded mobile gaming with 20+ apps and millions of downloads. Sunday publishes chart-topping hybrid-casual games. justtrack provides a SaaS platform for automating mobile marketing growth. Under the umbrella of Bertelsmann, these companies operate independently while sharing technologies, data, and expertise to achieve what no single startup could alone. Backed by a $100 million investment, applike group combines the agility of a startup with the resources of a global media powerhouse, creating a unique model for sustainable innovation in adtech and mobile gaming.
