adjoe GmbH is a Hamburg-based mobile advertising technology company founded in 2018. It builds and operates a rewarded advertising ecosystem that serves publishers, advertisers, and end users across mobile platforms. The company developed its core rewarded advertising technology from scratch and has grown to reach 500 million users across 150 countries, working with more than 700 partner studios. adjoe claims a 10% share of the global mobile advertising market.
The company's product suite includes Playtime, adjoe Ads, adjoe Exchange, and adjoe Arcade - each aimed at different facets of the mobile advertising value chain, from publisher monetisation and advertiser scaling to programmatic ad exchange and user-facing engagement formats. The platform operates across rewarded advertising, programmatic advertising, and ad mediation.
adjoe received a $100 million investment from Bertelsmann. The company is headquartered in Hamburg and operates globally, with its technology deployed across 150 countries.
