exmox GmbH, founded in Hamburg in 2015, is a user acquisition and performance marketing company focused on the mobile gaming industry. It operates a proprietary ad-tech network that reaches over 250 million users each month across 180 countries, serving clients on both Android and iOS. In 2022, the company was acquired by Aonic Group for nearly $100 million.
The company's core offering centres on engagement-driven user acquisition: running data-driven campaigns and customised reward funnels to help gaming publishers scale and retain their user base. Its vertically integrated model spans the full cycle from development through to user acquisition, and includes owned platforms such as testerup. This integration allows exmox to manage campaign performance end-to-end rather than relying on third-party infrastructure.
exmox works with major publishers across the industry. Demonstrated outcomes include ranking as the number-one network overall for Carry1st in the DACH and UK markets, ranking third for Super Free Games, and achieving a Day 7 retention rate averaging over 25% for a Word Collect campaign. Partners include large publishers such as Playrix.
