Moloco operates a planet-scale machine learning platform built to power advertising and monetization for businesses across mobile apps, retail, streaming and e-commerce. Founded in 2013, the company deploys more than thirty deep learning neural network models to reach over 2 billion users across 3 million independent apps globally.
The company's three main products address distinct market segments. Moloco Ads delivers performance-based user acquisition for mobile app marketers, emphasising measurable business outcomes. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating advertising businesses. Moloco Streaming Monetization provides a full-funnel advertising stack for streaming providers.
Moloco's approach stems from recognising that many innovative apps possessed engaged user bases and valuable first-party data but lacked sustainable monetisation pathways. The platform applies operational machine learning to help businesses of all sizes access the kind of advanced AI technology historically available only to large technology companies. The company focuses on delivering performance metrics and measurable returns rather than abstract technological capability.
