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AppLovin logoAP

About

AppLovin is a publicly traded technology company (NASDAQ: APP) founded in 2012, headquartered in Palo Alto with a global presence. The firm builds a platform spanning advertising, analytics, and streaming TV, designed to help businesses of various sizes connect with target customers.

Its product suite includes Axon for ad monetization, Adjust for mobile analytics, and Wurl for connected TV. The platform processes billions of ad decisions daily, serving sectors such as mobile gaming, app development, digital advertising, and brands.

The company's stated approach focuses on practical outcomes for customers and rebuilding digital advertising infrastructure, rather than following industry trends.

Markets

AdTech

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