84.51° transforms retail first-party data into personalized connections between brands and shoppers. The company reaches 62 million households, positioning itself at the intersection of retail, consumer packaged goods, and marketing analytics.
The organization employs data scientists, engineers, and insights experts focused on data science, data engineering, machine learning, AI, and personalization. Its technical work centers on first-party data management and retail data analytics, creating insights for brands while shaping consumer experiences.
Based in Cincinnati with additional locations, 84.51° operates around three stated values: Limitless Minds, Fearless Hearts, and Relentless Delivery. The company emphasizes that data should serve people rather than the reverse. This philosophy extends to its community engagement through Degrees of Giving, a charitable program where associates nominate and vote on organizations to support.
