Amperity, founded in 2016, provides a customer data cloud platform powered by artificial intelligence. The technology uses machine learning models for identity resolution and data unification, aiming to create stable customer profiles from disparate sources without requiring constant human oversight. This system is designed to enable global brands to deliver personalized experiences at scale.
The platform serves more than 400 leading brands across industries such as airlines, hospitality, and financial services. A documented case with Alaska Airlines involved the unification of 6 million loyalty members, resulting in a reported threefold increase in loyalty conversion. The company's technical approach integrates automation with its core machine learning capabilities.
Amperity maintains a geographic presence with offices in Seattle, New York City, London, and Melbourne. The company's core product, the Customer Data Cloud, is described as an agent-powered system that unifies customer data and resolves identity to power personalized engagement.
