Founded in 1968, Acxiom LLC is a data services company that provides technology for unifying, connecting, and preparing data for AI-driven marketing and decision-making. Its primary offering, Connected Identity and Data Solutions, helps brands and agencies identify, engage, and influence target audiences. The company operates across 36 global data services markets in the United States, Europe, and Asia-Pacific.
Acxiom's scale is significant. The company reports managing 1.2 trillion first-party data records monthly and reaching a global addressable audience of 2.6 billion people. Its client base spans major industry verticals, including services to seven of the top ten retail banks, eight of the top ten automotive manufacturers, and nine of the top ten insurance providers and telecom companies.
Technical work at Acxiom focuses on areas including data unification, data connectivity, connected identity solutions, and AI-driven marketing. The company states it operates with a privacy-first approach and positions itself as a leader in data ethics and governance.
