MotorK is a publicly traded SaaS platform that has become Europe's leading digital infrastructure for automotive retail. Founded in 2010, the company has grown to nearly 500 employees across eight countries, serving over 90% of car brands in the European marketplace. The company's integrated Spark platform spans traffic acquisition, lead management, CRM, and inventory optimization, powering operations for dealerships and OEMs across the continent.
The platform's scale is substantial. WebSparK powers over 1,300 dealership websites, while StockSparK manages nearly 860,000 vehicle publications daily. LeadSparK and the broader product suite process more than 1 million leads annually. MotorK's systems enable operators to manage approximately 450 leads monthly per person, with customers reporting conversion rates up to 7%.
The company maintains what it describes as the largest R&D department in the European digital automotive sector, reflecting its focus on AI-driven solutions. MotorK's technical capabilities span artificial intelligence, web platforms, CRM systems, lead management, traffic acquisition, and inventory optimization - each designed to address specific stages of the vehicle sales process for its customers.
