Founded in 2007, Xcite Automotive provides artificial intelligence-powered inventory and merchandising solutions to automotive dealerships across the United States. The company serves over 1,300 dealerships nationwide, counting individual dealers, dealer groups, original equipment manufacturers (OEMs), and rental fleet companies among its clients. Its team numbers over 1,000 people, with operations centred in Chicago, Illinois.
At the core of Xcite's offering is the Frontline platform, which delivers real-time inventory updates, status tracking, and direct communication with Inventory Workflow Specialists. The system is designed to help dealers streamline their operations and reduce the time it takes to get vehicles to market. The company's technical work focuses on two domains: AI-powered inventory management and AI-powered merchandising solutions.






