Ibotta, Inc. is a Denver-based performance marketing platform founded in 2012 and publicly listed on the NYSE under the ticker IBTA. The company operates at the intersection of digital advertising and consumer rewards, connecting brands with shoppers through a pay-per-sale model in which marketers pay only when a campaign directly results in a purchase.
Its technology spans two complementary sides of the same network. The Ibotta Performance Network enables brands to reach over 200 million consumers via publisher and retail partners, attributing sales precisely and charging advertisers only for outcomes. On the consumer side, the Ibotta app, website, and browser extension deliver cash-back offers across grocery, retail, and e-commerce categories, reaching 91% of U.S. households. The average participating shopper earns more than $250 per year in cash back; collectively, Ibotta has returned over $1.8 billion to American shoppers since its founding.
The company's technical work spans mobile app development, web platform engineering, browser extension development, and the infrastructure underpinning a large-scale affiliate and publisher network. Its industry verticals include grocery, general retail, e-commerce, and digital advertising, with clients ranging from major consumer brands to large retail chains.
Ibotta built its product and engineering base in Denver, Colorado, and has grown from a startup into a publicly traded company while keeping its headquarters in the city.
