Button operates an AI-powered commerce optimization platform designed to connect mobile users to transactions across apps and websites. Since its founding in 2014, the company has evolved from a deep linking solution into a comprehensive commerce enablement infrastructure, processing billions of transactions annually and driving over $25 billion in commerce to date.
The platform addresses fragmentation in mobile commerce by enabling seamless routing between apps and websites, allowing brands, publishers, and creators to optimize transaction flows. Button works with the world's largest brands and operates at global scale, focusing on making each mobile interaction count in the commerce journey.
The company's technical infrastructure spans mobile commerce optimization, deep linking and link routing, cross-app integration, and transaction processing at scale. Button's position reflects the ongoing shift toward mobile-first commerce and the infrastructure required to support it.
