Rokt is an ecommerce technology company founded in 2012, with its headquarters in New York City and operations across North America, Europe, and Asia-Pacific. The company specializes in using artificial intelligence and machine learning to personalize the customer transaction experience, a concept it terms the Transaction Moment™. Its platform integrates into ecommerce businesses to deliver real-time relevance at the point of purchase.
The company's suite of products - including Rokt Ads, Rokt Catalog, Rokt Upcart, and Rokt Pay+ - is designed to help merchants increase revenue through intelligent personalization. Rokt reports that its platform powers over 10 billion annual transactions for more than 33,000 trusted clients. Its technology is applied across various sectors, including retail, ticketing, financial services, and streaming entertainment.
Rokt has achieved a valuation of $3.5 billion. The firm's core technical domains include AI, machine learning, data integration, and personalization at scale.
