Criteo, founded in 2005, operates a Commerce Intelligence Platform designed to drive measurable performance for brands, agencies, retailers, and publishers across the open internet. The company's technology stack is built around artificial intelligence and commerce data processing, with its Commerce AI system processing over 100 billion shopping signals daily. This data infrastructure underpins products like Predictive Bidding, which optimizes ad spend based on user value predictions, and the Shopper Graph, which connects shopper identities for campaign optimization.
The firm's Commerce Media Platform provides an ecosystem connecting marketers with media owners seeking to monetize digital assets. Its technical domains include programmatic advertising, predictive bidding, and large-scale data analysis. Headquartered in Paris, Criteo maintains a presence in over 20 countries. The company operates primarily within the advertising, retail media, and digital publishing verticals.
