VideoAmp is a media performance platform for the streaming era. It brings planning, measurement and optimisation of media investments into a single system, working against business outcomes for advertisers, agencies and publishers. The VideoAmp Platform runs on one dataset and identity spine, so buyers and sellers of advertising work from the same numbers.
At its core is VALID™, a data engine that connects census-level TV, streaming and digital viewership with advanced audience attributes and full-funnel conversions, mapped back to the same household in a privacy-forward way. The company reports more than a decade spent building this data foundation. Technical work spans identity resolution, media measurement, audience data, data engineering, AI-powered reporting, privacy-forward data matching, TV and streaming viewership analytics and conversion attribution.
The platform serves customers across advertising, media and entertainment, marketing, fast food/QSR and consumer packaged goods. VideoAmp describes its culture as one of ownership, resourcefulness and problem-solving, with a mission-driven focus on defining what comes next in advertising measurement.
