Innovid, founded in 2007, operates as a global independent advertising technology platform. The company's core focus is on enabling marketers to create, deliver, measure, and optimize ad-supported experiences across multiple channels, including connected TV (CTV), linear TV, digital, and social media. Its technology serves nearly 3,000 verified companies worldwide, with operations spanning the Americas, Europe, and Asia Pacific. The platform processes over 1.3 billion ad deliveries per day for clients in sectors such as automotive, consumer packaged goods, financial services, entertainment, retail, pharma, and telecommunications.
The company's primary product, the Innovid Platform, provides proprietary capabilities for cross-platform ad serving, data-driven creative personalization, and comprehensive measurement. A key area of technical development is converged TV innovation, which integrates linear and digital television advertising. Innovid also develops AI-driven solutions through its NIVO AI platform, which introduces AI agents designed to automate workflows across the advertising lifecycle. According to the company, this technology drives a 90% improvement in the speed of campaign launches.
Innovid's technical domains include ad serving, data-driven creative personalization, cross-platform measurement, and AI agents. The firm positions itself as an independent player in the ad-tech ecosystem, distinct from walled-garden platforms. Its scale - processing billions of ads daily - provides significant data for developing its measurement and optimization tools, which aim to provide marketers with a unified view of advertising performance across disparate media channels.
