NielsenIQ, founded in 1923, is a consumer intelligence company with nearly a century of history in market measurement. The firm operates globally and employs approximately 30,000 people, serving over 23,000 retailers and manufacturers across the consumer goods, retail, and manufacturing sectors.
The company's work centres on understanding consumer buying behaviour through market research and consumer insights. Its technical capabilities span AI-powered predictive analytics, consumer behaviour insights, market measurement, and brand and media analytics. NielsenIQ's Full View™ platform provides data covering customers, channels, aisles, and digital interactions.
NielsenIQ positions itself as a data-driven partner for companies seeking to track and interpret consumer purchasing patterns across both physical and digital retail environments.
