Nexxen is a global advertising technology company founded in 2007. It operates a unified platform designed to connect data, creative, and media across the advertising ecosystem. The platform facilitates full-funnel performance for advertisers and publishers through integrated technology solutions.
The company's technical infrastructure includes a Demand-Side Platform (DSP) for the buy side and a Supply-Side Platform (SSP) for the sell side of the ecosystem. These are powered by the Nexxen Data Platform, which utilizes proprietary Automatic Content Recognition (ACR) data sourced from millions of global households. The platform also incorporates AI-powered capabilities and solutions for connected TV.
In June 2023, Nexxen unified the technologies from several acquired companies - Amobee, Tremor Video, Unruly, and Spearad - under its single brand. The company operates on a global scale within the digital advertising and advertising technology sectors.
