LG Ad Solutions provides connected TV and cross-screen advertising products that enable advertisers to plan, activate, and measure campaigns using data from LG Smart TVs and related inventory. The company operates a network of over 200 million LG Smart TVs globally, with 45 million devices in the United States, offering access to deterministic viewing data and premium advertising placements.
The company's core technology platform combines proprietary Automatic Content Recognition (ACR) capabilities with Video AI to capture real-time viewing behaviour and consumer trends. These tools inform precise targeting and campaign measurement across television, mobile, tablet, and desktop environments. LG Ad Solutions operates from Silicon Valley with offices across North America, Europe, South America, and Asia-Pacific.
The advertising platform integrates tools for campaign planning, activation, and attribution across all viewing platforms. It addresses the fragmentation in modern media by providing cross-device capabilities that extend advertising reach beyond the living room whilst maintaining measurement integrity through deterministic data rather than probabilistic methods.
