Integrity Marketing Group is an independent distributor of life, health, and wealth insurance products, founded in 2006 and headquartered in Dallas, Texas. The company operates across digital, phone-based, and in-person channels, connecting Americans with insurance and financial planning solutions through a network of more than 370,000 independent agents and partnerships with over 400 insurance carriers. In 2021, the company placed over $7 billion in new premium across its product lines.
With more than 5,500 employees and over 2 million clients served annually, Integrity operates at significant scale within the insurtech space. Its product suite spans life insurance, health insurance, and wealth protection solutions, complemented by holistic planning services aimed at helping individuals prepare for long-term financial needs. The company has a particular focus on the senior market.
Integrity's technology and data capabilities underpin its distribution model, enabling it to reach clients through whichever channel they prefer. The company positions itself at the intersection of traditional insurance distribution and modern insurtech, building tools and infrastructure that serve both its agent network and end clients.
