AFMIC American Family Mutual Insurance Company, S.I., headquartered in Madison, Wisconsin, is a major property and casualty insurance group. Founded in 1927, it has grown into the nation's 12th largest such group by written premium, holding assets of $42.2 billion as of 2024. The company reported revenue of $20 billion in the same year.
The group offers a range of insurance products through its operating companies, including coverage for auto, home, life, business, and farm or ranch operations. Its distribution model involves contracts with more than 2,400 independent agency owners. The workforce comprises approximately 11,000 professionals.
American Family's stated mission is to inspire, protect, and restore dreams, with a commitment to being a trusted, customer-driven insurer. The company also pursues community impact through sustainability initiatives and corporate responsibility programs.
