Higginbotham is an independent insurance brokerage firm founded in Fort Worth, Texas, in 1948. It has grown to become one of the nation's 20 largest independent insurance firms, serving approximately 15,000 customers across multiple states. The firm combines insurance, financial services, and HR/employee benefits into a single-source solution, providing clients with coverage options, risk management strategies, and employee benefits administration.
The company is employee-owned and operates under a values-driven culture. Leadership continuity has been a defining feature: Rusty Reid has served as CEO since 1989, and the majority of the Board of Directors has been in place since that same year. The firm describes itself as customer-inspired, with an emphasis on people who care about the work and the clients they serve.
Higginbotham's integrated model spans three industry verticals - insurance, financial services, and HR/employee benefits - positioning it as a consolidated provider for businesses seeking a single point of contact across these functions. The firm's long tenure and steady growth reflect a deliberate approach to client relationships and organizational stability.





