CallRail, founded in 2011, operates in the marketing technology sector from its base in Atlanta, Georgia. The company has grown to a team of between 201 and 500 employees and serves over 220,000 businesses and more than 7,000 agencies.
The firm's core offering is an AI-powered Lead Engagement Platform. This system centralizes communications by capturing calls, texts, form submissions, and live chat in real-time. It provides analytical insights intended to support data-driven marketing decisions. The platform has been ranked as the number one call tracking provider on G2.
CallRail's technical work involves the application of artificial intelligence and machine learning to analyze customer conversations. The platform is designed to help businesses track and optimize their marketing efforts by understanding these interactions.
