Boomtrain, founded in 2012, was an artificial intelligence-powered marketing platform headquartered in San Francisco, California, with an additional presence in Bangalore. The company operated in the marketing and media verticals, specializing in applying machine learning to digital engagement strategies.
The company's core product was described as the first marketing technology platform built with machine intelligence at its foundation. It was designed to understand content, analyze reader behavior, and use machine learning to grow subscriber lists, maintain user engagement, and automate marketing processes. A key operational metric for the platform was the generation of hundreds of millions of recommendations daily.
Boomtrain's technical work was centered in the domains of artificial intelligence, machine learning, and marketing technology. The platform enabled brands to drive relevant interactions with users across digital touchpoints, with the stated goal of increasing engagement, retention, and customer lifetime value.
