Cognitiv is an AI marketing company founded in 2015 that applies deep learning to the prediction of consumer behavior, with the aim of driving full-funnel marketing outcomes for brands worldwide. The company sits at the intersection of advertising, marketing and digital media, combining expertise in artificial intelligence, data science and algorithmic advertising. It operates from three offices - in New York, San Mateo and Bellevue - while serving brands on a global basis.
The firm's technology is built around the Deep Learning Advertising Platform (DLAP), a proprietary system that uses deep learning and data science to shape how brands connect with customers across Web, CTV, Social and Audio channels. Alongside DLAP, Cognitiv offers ContextGPT and AudienceGPT, two algorithmic advertising products designed to identify and reach the most qualified consumers - those most likely to want to see an advertisement - rather than relying on cruder proxy measures of audience quality.
Internally, the company describes a collaborative environment in which engineers, data scientists and advertising specialists work together in open office spaces, with an emphasis on continuous learning and professional growth. Work is conducted on a hybrid model that combines flexibility with in-person connection.
