Amplitude, founded in 2012, is a digital analytics platform that provides product, data, and marketing teams with actionable insights derived from user behavior. Its core offering enables these teams to analyze data without writing code or waiting for reports, while its Behavioral Graph constitutes what the company describes as the largest database of customer behavior. The platform incorporates an AI analytics component designed to identify causal factors behind trends, supporting data-driven decision-making.
The company serves over 4,500 customers, including 30 of the Fortune 100, and maintains a team of more than 700 employees. Its operations span the United States, Europe, and Asia. Amplitude operates within the digital analytics and software/SaaS sectors.
The firm states it fosters a culture of humility, ownership, and growth mindset. It has established initiatives including a Startup Scholarship Fund and maintains a commitment to Diversity, Equity, and Inclusion. A stated company goal is the democratization of data-driven decision making.
