Mixpanel is an analytics company founded in 2009. It builds a platform that helps companies understand how people use their products by tracking user interactions across web and mobile applications.
The platform's core capabilities include event-based analytics, user behavior tracking, and session replay. It also provides experimentation tools and feature flags, allowing teams to test changes and roll out features based on data. The system is designed to provide insights into user engagement, drop-off points, and retention drivers.
A stated goal of the company is to make product data accessible to everyone on a team, not just dedicated analysts. The platform is used by over 29,000 companies.
