Whatnot is a livestream shopping platform founded in 2019 that has become the largest in the US, UK, and Europe. The company operates a community-driven marketplace where sellers host live auctions across over 250 product categories - from trading cards and sneakers to fashion, electronics, and beauty - while buyers participate in real-time interactive commerce experiences.
The platform brings together millions of users to shop, sell, and connect simultaneously, combining auction-style commerce with entertainment and social interaction. Whatnot experienced 20x sales growth in 2021 and achieved status as the most valuable independent livestream shopping company in the US by September 2021. The company is backed by investors including Andreessen Horowitz and Y Combinator.
Whatnot employs hundreds of technologists, designers, and creative problem solvers across operational hubs in the United States, United Kingdom, Ireland, Poland, and Germany. The company operates a distributed team model that spans multiple countries, reflecting its position at the intersection of e-commerce, entertainment, and social connection.
