Swoop operates an AI-driven healthcare marketing platform that connects patients and healthcare providers through privacy-safe, precision audience targeting at scale. The company uses machine learning and patented targeting technology to build omnichannel strategies for healthcare brands, delivering actionable insights for patient and commercial outcomes and the ability to anticipate health events. Its approach does not rely on personal health data, and the company states it is compliant with HIPAA and all state privacy laws, reporting 100% privacy compliance.
The platform is trusted by 30 of the world's largest pharmaceutical manufacturers and more than 400 brands. Its data assets include 300 million de-identified patient journeys, 2 million NPI-verified healthcare professionals and 4.5 million opted-in patients. Swoop works across the healthcare, pharmaceuticals, patient marketing and healthcare provider (HCP) marketing verticals.
Swoop achieved independence in 2024 and acquired MyHealthTeam in January 2025. The company describes its marketing philosophy as patient-first, with an emphasis on privacy-safe and sustainable data practices, and characterises itself as a pioneer and industry leader in healthcare engagement. Its technical work spans artificial intelligence, machine learning, data-driven audience targeting, omnichannel marketing technology and privacy-preserving data analytics.
