Ströer SE & Co. KGaA is a German media company operating across out-of-home advertising, digital media, dialogue marketing, e-commerce and digital-as-a-service. Listed on the MDAX of the German Stock Exchange, it generated €2.05 billion in revenue during fiscal year 2024 and employs approximately 11,850 people nationwide.
The company operates around 300,000 media offerings in the out-of-home sector, including advertising pillars, billboards and city light posters. Its digital public video screen network comprises more than 7,000 screens across Germany. In digital media, Ströer manages a portfolio of over 250 brands and thematic channels, including t-online (which reaches the largest digital audience in Germany) and watson, alongside various niche portals serving specific interests.
Beyond traditional and digital advertising, Ströer operates complementary businesses including asambeauty, a cosmetics e-commerce venture, and Statista, a data-as-a-service platform for business intelligence. This combination of segments enables the company to develop integrated marketing solutions that span multiple channels and touchpoints across the consumer journey.
