Dentsu is a global advertising and marketing agency network founded in Tokyo in 1901. With a workforce of 68,000 employees operating across approximately 120 countries, it ranks as the seventh-largest advertising agency network worldwide according to AdAge. The company reported net revenue of 1.2 trillion yen in FY2024.
The company operates as an integrated partner across three core disciplines: media, customer experience management (CXM), and creative services. Its work spans data, technology, and experience transformation, with clients drawn from virtually every industry sector. Dentsu's portfolio includes a network of distinct leadership brands, each positioned within this integrated offering:
- Dentsu Creative - creative capabilities within the broader integrated offering
- Carat and iProspect - media-focused brands within the network
- dentsu X - integrated media, CXM, and creative solutions
- Merkle - data, technology, and creativity-led customer experience
Dentsu positions itself as an end-to-end transformation partner, combining its global scale with capabilities in data and technology to deliver measurable outcomes for clients. The company's stated focus extends beyond commercial results to include what it describes as sustainable growth for brands, people, and society.
