SpreeAI builds artificial intelligence for online fashion retail. The company's core product is a white-label virtual try-on platform that integrates into e-commerce sites, mobile apps, and in-store systems. Using machine learning and computer vision, the technology transforms a single shopper photograph into a photorealistic render of how a garment fits their body, a process that takes roughly 30 seconds. Alongside visualisation, the platform offers AI-driven sizing recommendations, claiming about 99% accuracy in size prediction based on brand technical specifications.
The system is designed to address a persistent challenge in online apparel sales: the gap between how clothing appears on screen and how it actually fits. By letting customers preview fit and style before purchase, SpreeAI aims to reduce return rates and increase buyer confidence. The company reports that around 60% of users who engage the 'Try On' feature proceed to a sale.
SpreeAI's technical work spans virtual try-on rendering, outfit styling, and body measurement estimation from images. The platform serves fashion e-commerce and broader retail clients, operating as a behind-the-scenes technology provider whose tools can be branded by the retailer.
