Phia is an AI-powered shopping application that helps consumers find the best prices on new and secondhand fashion. The platform scans products across more than 40,000 websites, aggregating results from contemporary, resale, and luxury categories into a single interface. This scope covers over 350 million products from upwards of 9,600 retail brand partners.
The company was founded in 2025 by two Stanford graduates, who initially launched the project from a college dorm room. It operates with a lean team and has attracted over 1.5 million users. The platform is also reported to help reduce return rates by 50%. Phia has secured $43 million in funding to support its growth.
The company's technical work spans artificial intelligence, commerce alignment, product scanning, and price aggregation within the broader fashion and e-commerce sectors.
