Spin by OXXO is a digital financial services ecosystem launched in 2020 by FEMSA, the Mexican conglomerate behind the OXXO convenience store chain. It was developed to provide accessible financial services to underserved populations in Mexico, operating at the intersection of fintech, retail, and payments.
The company's flagship product, also called Spin by OXXO, is a digital wallet and account platform. Users can open a digital account in minutes, receive a Visa card, send and receive instant transfers, pay bills, and access international remittances. Cash deposits and withdrawals are available at OXXO's network of over 24,000 stores across Mexico. As of late 2025, the platform reported over 9.9 million active users.
Beyond the core digital account, Spin operates several related offerings. Spin Premia is a loyalty programme tied to the ecosystem, while NetPay and OXXO PAY serve business clients with payment solutions. The entire platform leverages FEMSA's extensive retail footprint to bridge the gap between digital and cash-based financial services in a country where many residents remain outside the traditional banking system.
Technical work at Spin spans mobile banking, digital payments, and financial inclusion infrastructure - areas central to scaling accessible financial products in a large and diverse market.
