In 1992, after departing from his role at L.A. Gear, retail visionary Robert Greenberg identified a gap in the footwear market: men needed stylish, comfortable street shoes that didn't compromise on either front. He founded Skechers in Manhattan Beach, California alongside his son Michael Greenberg, launching with a utility-focused men's boot called the Chrome Dome. What began as a single-category brand quickly evolved as Robert recognized that comfort wasn't just a feature - it was the foundation. This insight sparked a 30-year journey of innovation, transforming Skechers from a small startup into a global Fortune 500 powerhouse that would redefine how the world thinks about footwear.
Today, Skechers operates as THE COMFORT TECHNOLOGY COMPANY®, designing, developing and marketing a diverse portfolio of lifestyle and performance footwear, apparel and accessories for men, women and children across approximately 180 countries. Through a sophisticated integrated infrastructure that includes LEED Gold-certified distribution centers in California, Belgium, China and India, plus more than 5,300 retail locations worldwide, Skechers has grown from that first logger boot into a complete lifestyle brand. The company's technologies - like podiatrist-certified Arch Fit developed from 20 years of data, hands-free Slip-ins, and award-winning Performance collections - demonstrate how a founding commitment to comfort innovation can become a global movement that connects millions of people to products that help them look and feel good.
