PUMA SE is a German athletic apparel and footwear corporation, founded in 1948 and headquartered in Herzogenaurach, Germany. It is the third largest sportswear manufacturer globally, designing, developing, and selling footwear, apparel, and accessories distributed in over 120 countries. The company employs more than 20,000 people worldwide.
Its product range spans athletic footwear, apparel, and accessories across categories including Football, Running and Training, and Sportstyle. PUMA describes its mission as helping athletes and teams perform at their best through innovative products, with a brand identity synonymous with speed, spontaneity, and performance innovation. Its iconic cat logo and Formstrip design have become cultural symbols in both sports and fashion.
The company has stated a strong commitment to sustainability, aiming to create maximum positive impact through its business operations. PUMA operates across the athletic apparel, footwear, and sportswear manufacturing verticals.
