ServiceNow, founded in Santa Clara in 2004 by Fred Luddy, develops and operates the Now Platform - a cloud-based enterprise workflow automation system used by organisations worldwide to connect teams, systems, and data across IT, customer service, human resources, and other business functions. The platform is designed to eliminate operational silos and orchestrate workflows at scale across an organisation.
The company has expanded its platform with AI-driven capabilities, including Now Assist, an assistive AI product integrated into the Now Platform, and a suite of agentic AI solutions. These tools are positioned to automate and accelerate enterprise workflows beyond traditional rule-based automation. ServiceNow describes its current strategic direction as AI-first, framing the Now Platform as a central layer for enterprise AI deployment.
ServiceNow's platform addresses several enterprise domains, including:
- IT service management - workflow automation for technology operations
- Customer service management - tools for managing and resolving customer interactions
- HR workflow automation - streamlining processes across human resources functions
- Data and systems integration - connecting disparate tools and platforms within organisations
Headquartered in Santa Clara, California, ServiceNow serves thousands of enterprises globally. The company is publicly listed and has grown from Luddy's original single-laptop prototype into one of the larger enterprise software platforms in operation today.
