Reacher is an AI-powered platform that automates creator marketing for brands scaling on TikTok Shop. The platform discovers thousands of creators, sends personalized outreach at scale, and manages the entire creator journey - from initial contact through campaign completion. It consolidates tasks that brands have historically handled across spreadsheets and manual messaging into a single workspace.
The platform provides real-time analytics on creator performance, analyzes viral trends, and generates creative briefs to inform campaign strategy. It supports affiliate campaigns, product sample distributions, and multi-creator product launches. Reacher is backed by Y Combinator and works with brands including Under Armour, Hanes, and Logitech.
By automating creator discovery and outreach, Reacher enables marketing teams to scale their creator programs without proportionally increasing headcount. The platform addresses the operational friction that emerges when brands attempt to manage creator relationships and campaign tracking manually across multiple systems.
