Plot is an AI-powered social video intelligence platform built for enterprise brands. The company ingests and analyzes millions of short-form videos daily, converting unstructured social media content into structured insights on consumer behaviour and emerging trends. Its stated purpose is to help brands understand culture, track trends and engage communities at scale.
The platform combines several capabilities: AI-powered video listening, which analyses short-form social video content at volume to surface brand-relevant insights; trend tracking, for identifying emerging trends across that content; and content intelligence tools designed to help teams work faster and demonstrate the impact of their content workflows. Technical work spans artificial intelligence, natural-language and content analysis of unstructured social data, and consumer-behaviour analytics.
Customers include Tory Burch, Lululemon, La Roche-Posay, CAVA and Benefit Cosmetics, spanning fashion and apparel, beauty, restaurants and consumer retail. The company has attracted investment from backers including the co-founders of Reddit and Plaid.
Plot was founded by social media marketers who encountered content workflow problems first-hand in their own careers, and built the company to address them. The stated emphasis is on helping teams prioritise creativity, community and culture while moving faster and proving their impact. The company website is https://plot.so/.
