Prolific is a London-based technology company founded in 2014 by researchers at Oxford University. It operates a platform that connects researchers, AI developers, and product teams with vetted, paid participants for data collection and behavioural research. The platform serves over 35,000 organisations, including leading universities, AI companies, and Fortune 500 firms, and hosts a new study every two minutes.
The platform's participant network spans more than 200,000 active verified individuals across 38+ countries, with support for over 80 languages. Participants are screened for quality and compensated fairly for their time, a model that Prolific frames as central to the reliability of the data produced. The company positions itself as a source of high-quality, human-derived data at a time when demand from AI developers and academic researchers is growing rapidly.
Prolific's core value proposition rests on three elements: the scale and diversity of its participant pool, a rigorous vetting process, and a participant experience designed to sustain engagement and data quality. Its customer base reflects the platform's cross-sector reach - from academic institutions conducting peer-reviewed research to technology teams building and evaluating AI systems.
