In 2021, George Eliadis founded Probook after spending six years working directly in the trades, where he experienced firsthand the operational challenges that home service businesses face every day. He realized that dispatching - the critical process of matching technicians to the right jobs - was remarkably manual and rarely data-driven, yet it could mean the difference between a $300 band-aid fix and a $20,000 system replacement. This insight drove him to build an AI-powered solution that would transform how plumbing, HVAC, and electrical businesses operate.
Probook has since evolved into the fastest-growing AI startup in New York, building intelligent infrastructure for the $700 billion home services industry. The platform automates the entire dispatch process using AI, learning from historical sales data to send technicians to the right calls every time. By unifying customer processes into a single, scalable platform, Probook enables businesses to increase flip rates, boost ticket sizes, and reduce windshield time - all without scaling their dispatch departments. The company remains cash-flow positive and has scaled to millions in ARR while maintaining a talent-dense, operator-focused team in NYC.
