Policy Expert is a UK-based personal insurance provider founded in 2011, offering home, car, and pet insurance to over 1.5 million customers. The company has positioned itself as a challenger to established insurers by emphasising transparency, plain-language communications, and a digital-first operating model built on proprietary technology.
Home insurance is the company's original product and remains central to its identity: Policy Expert claims to be the UK's No.1-rated home insurer for nine consecutive years. It has since expanded into car and pet insurance, broadening its coverage across the main categories of personal insurance.
The business combines its technology platform with a UK-based team, a structure it presents as central to delivering customer service without the opacity it associates with legacy insurers. Its stated mission is to make personal insurance more straightforward and customer-focused - an approach reflected in both its product design and its customer communications.
