Plusgrade operates a platform that enables travel providers to monetize ancillary revenue through premium upgrades, seat selection, and dynamic pricing. Founded in Montreal in 2009, the company serves over 275 partners globally across airlines, hospitality, cruise lines, passenger rail, and financial services sectors.
The platform uses machine learning and pricing algorithms to optimise revenue opportunities for travel companies. Plusgrade's technical approach includes white-labeled user experiences and bidding systems that allow passengers to purchase or bid for upgrades and enhanced travel experiences through their chosen provider's interface, rather than through a third-party application.
The company positions itself as the most widely adopted upgrade solution provider in the travel sector. Its comprehensive portfolio addresses the specific needs of distinct travel verticals, from airlines seeking to maximise seat upgrade revenue to cruise lines and hospitality operators looking to enhance passenger spending.
