MNTN operates a self-serve connected TV advertising platform that enables brands to create, launch, and optimise television commercials on premium streaming networks. Founded in 2009 and originally known as SteelHouse, the company has evolved to serve advertisers seeking efficient access to over 150 premium networks through its AI-powered platform.
The platform distinguishes itself through speed and measurable performance. Brands can create and launch commercials in under an hour, and MNTN claims its platform delivers twice the conversions of competing CTV platforms. The company positions itself around accessibility, with an explicit mission to democratise television advertising for brands of all sizes rather than limiting premium TV to large-budget campaigns.
MNTN's technical foundation centres on audience targeting, creative delivery optimisation, and performance marketing automation. The platform uses AI-powered engines to refine ad performance across campaigns. The company has received industry recognition including Fast Company's Most Innovative Companies and Adweek's Tech Innovator of the Year award.
