Mitchell 1, founded in 1918, is a leading provider of automotive repair software and shop management solutions. Based in San Diego, California, the company is a division of Snap-on Incorporated and a recipient of the ASE Blue Seal of Excellence award.
The company's product portfolio serves the motor vehicle industry across multiple segments. ProDemand optimized with SureTrack provides OEM and experience-based repair information, while Manager SE serves as the industry standard for mechanical estimating and shop management. The SocialCRM platform offers automated marketing and customer engagement tools for shop owners, and dedicated online solutions address labor times, diagnostics, and repair for Class 4-8 trucks.
Mitchell 1 operates across the automotive repair and trucking (Class 4-8) industry verticals, delivering integrated software solutions that support independent repair shops and service facilities throughout North America.






