MediaAlpha operates a technology platform designed for the insurance sector. Founded in 2014 and based in Los Angeles, California, the company runs a proprietary two-sided marketplace that connects insurance carriers and agents with publishers. Its platform uses AI-powered technology and data science to facilitate real-time bidding and AI-driven pricing decisions, enabling granular targeting using over 40 consumer attributes.
The platform's scale is significant. It facilitates more than 140 million consumer referrals annually and processes over $2 billion in annual platform spend. MediaAlpha serves a network comprising over 700 demand partners and more than 350 supply partners. Its reach within the insurance industry is substantial, with 16 of the top 20 insurance carriers utilizing its services.
The core business model centers on connecting high-intent insurance shoppers with businesses seeking to acquire customers. This focus on the insurance vertical allows for specialized application of its data science capabilities to match consumer demand with provider supply in real time.
