Klaviyo, founded in 2012 and now a public company traded on the New York Stock Exchange, operates an autonomous B2C CRM platform designed to help brands manage customer relationships and drive growth at scale. Headquartered in Boston, Massachusetts, the company serves more than 193,000 businesses worldwide across diverse sectors.
The platform unifies customer data with AI-powered marketing automation and multichannel communication capabilities. Businesses use Klaviyo to reach customers through email, SMS, WhatsApp, RCS messaging, and mobile push notifications - all integrated into a single system. This consolidation enables brands to segment audiences, personalize interactions, and orchestrate campaigns across multiple channels without external integrations.
The company began as a bootstrapped startup and has grown to serve a global customer base. The organization emphasizes a culture of ownership, accountability, and continuous learning among its team members, framing its mission around empowering ambitious and collaborative people to help brands scale their customer relationships.
