Founded in 1996 and headquartered in New York City, the Interactive Advertising Bureau (IAB) is the leading trade association for the online advertising industry. The organization represents over 600 member companies and maintains a presence across the United States, Canada, and Europe. Its core mission involves establishing standards, best practices, and operational frameworks for the digital advertising ecosystem.
IAB's activities span several key technical domains, including digital advertising standards, technology interoperability, artificial intelligence, and agentic workflows. Through its specialized division, IAB Tech Lab, the organization develops foundational technology standards for the digital advertising supply chain, working to ensure interoperability across the industry.
The association also provides professional development and certification programs for individuals in the digital advertising sector. It organizes major industry events such as the Annual Leadership Meeting, NewFronts, and Podcast Upfront, which serve as key forums for the media, marketing, and technology industries.
