Gen25 is a business and technology consultancy founded in 2006 that positions itself as a next-generation Salesforce partner. The firm works with organisations to translate business ambitions into measurable results, combining consulting with proprietary applications of its own design. Rather than offering predefined pathways, it takes a challenge-driven approach, immersing itself in each client's operations and working alongside their teams.
Its technical reach extends beyond Salesforce to AWS, Google Cloud, AI, data solutions and broader cloud platforms, applied to digital transformation, customer experience and engagement management. Alongside consultancy, Gen25 builds and sells its own products: Booker25, Checkin25 and GoMeddo, all self-developed applications that sit outside the traditional consulting model.
Since its founding, the company has delivered more than 400 projects and accumulated over 15 years of consulting experience. It employs approximately 80 consultants and operates in the Netherlands and the United Kingdom.
