First Orion, founded in 2008 and headquartered in North Little Rock, Arkansas, develops branded calling technology that allows businesses to display their name and the reason for a call directly on a customer's phone screen. The company's core product, the INFORM Branded Calling platform, integrates with all major U.S. carrier networks and processes over 6 million branded calls daily. The company holds more than 110 issued patents and serves Fortune 500 clients across financial services, healthcare, insurance, retail, and utilities.
The business addresses a specific and well-documented problem in enterprise communications: declining answer rates driven by consumer distrust of unidentified calls. By enabling businesses to authenticate and label outbound calls before they reach the recipient, First Orion's platform has been associated with 90% of consumers feeling confident answering branded calls. The company describes itself as the first-to-market provider of this type of solution in the United States.
First Orion employs over 300 people across offices in North Little Rock, Seattle, London, and Dubai. Its technical work spans telecommunications infrastructure, carrier integrations, caller authentication, and enterprise communications systems.
